How much would you pay for some chocolate? $3? Pretend you've been craving it for months. $15 or $20? Try a good deed. Danish chocolate brand Anthony Berg opened a pop-up store, The Generous Store, for a day where consumers could pay for chocolate in exchange for good deeds such as "Serve breakfast in bed to a loved one" or "Help clean a friend's house."
It's a great way for the company to get publicity and I bet customers were happy. What do you think of the idea?